Google TV Ads Launched

So Media Buying has gone to the next level with Google TV ads. In a nutshell, Google TV Ads is a flexible, all-digital system for buying more accountable and measurable TV advertising. Using the familiar AdWords interface. basically you can manage and buy your own media space and setup and launch a TV advertising campaign in minutes.

This may only be available in the US for now. but it’s impact on the world of TV and media buying in general cannot be denied. And there are plans to roll it out internationally too, so stay tuned.

Read more about it on the Google TV Ads Site.
And to see how easy it is to buy TV media in the USA, just check out the video on the site.

Death by Blogging, Going Green and some groovy Interactive Ad Campaigns…

Yup, this headline made me sit up too… While trawling the RSS feeds for bite-size chunks in interesting news, this article posted on the New York Times website really caught my eye. Reading it made me realise 2 things that guys who spend too much time online are either waaaay out of shape or that too much stress and pressure can be dangerous to your health… then again every job has pressure and stress, right?

There is an interesting blog post debunking this whole article though after reading this, I feel as though my online consumption habits are still within safe norms and I think am in no danger of “logging off” while hunched over my keyboard especially while doing something incongruous like blogging….

But just to make sure that I keep the pressure and stress off, I thought I would get involved in a greener and healthier online environment… Yup, to ease the daily pains (and to help your social conscience) visit and sign-up to Greenopolis. People band together online, to date, discuss politics or lose weight … this all happens in a community whose members help each other live in a more earth-friendly manner. Pretty cool!

See, don’t you feel better already…

And the, some cool news snippets from the advertising front, with the focus on Interactive of course

•  Louis Vuitton has launched an impressive “where will life take you” full marketing campaign. they have used an impressive list of celebrities to convey the message and emotion of the campaign.. Check it out here (click on the Core Values Film)
•  New York Pizza launched a series of ads on YouTube to promote their great pizza’s … great fun! Watch the series here
• And finally, when you have had enough… (http://www.dearagency.com/) – Definitely one of the more innovative ways that ad agency, citrus, lures prospective customers…